Wedding planning has changed massively over the past few years. It's why we are building Now To Vow - to serve suppliers and couples whose needs have evolved and are not being met.
One area where we've seen change is in the role of the groom in the planning process.
As a supplier in the industry, you will no doubt have dealt with many grooms. But their role has been evolving and as this episode discusses, will continue to evolve.
Why is that? And what does that mean for suppliers? Should you be changing your marketing? Should you be changing your entire approach? Or have we hit the peak of groom involvement?
Joining us to delve into these questions are: