Over the past decade, most of the couples who have been getting married have been Millennials - the generation who were born in the period between 1981 and the mid 1990s. They were unlike their previous generation, and popularised one of the most dominant aspects of our life, let alone weddings: social media.
But now we're coming to the end of the Millennial generation. With the eldest of Gen Z now at the age of 26, more of Gen Z are getting married - and they are only going to become a bigger part of the market. They share some characteristics with Millennials - sometimes to a different degree - but there is also a lot about them that is different.
So what are the differences? And what do suppliers need to be aware of when working on a Gen Z wedding? That's what we're discussing in this episode.
This episode is our last of the season, so we've packed a lot in for you. We've surveyed both Gen Z and Millennials to analyse the differences between the generations and bring you the data, and we've of course got a fantastic array of guests including people from Gen Z: